UFI European Conference 2024
Messe Zürich, Zurich, Switzerland
All Industry Professionals
From June 11-13, 2024, Zurich became the centre of the exhibition industry, hosting the prestigious UFI European Conference at Messe Zürich. Hosted by MCH Group, the event attracted 300 delegates from 41 countries, including top executives, show directors, and senior-to-mid-level professionals from Europe and beyond.
Exploring Key Industry Trends
This year’s conference focused on five trends: customer focus, industry identity, consolidation and new players, AI, and the climate crisis. Each trend featured main-stage sessions with expert speakers and breakout sessions for in-depth discussions. The conference began with a keynote from renowned economist Stephane Garelli, who provided a global economic perspective.
UFI European Conference
Networking and Learning Opportunities
The Event Directors Summit, held before the main conference, gathered Exhibition Directors and Portfolio Directors from leading European shows for a day of networking and learning, including an exclusive tour of Art Basel. The summit encouraged intensive discussions and offered valuable insights into the future of the exhibition industry.
Celebrating Next-Generation Leadership
The 2024 Next Generation Leadership (NGL) Grant winners had the opportunity to meet in Zurich. Marking the beginning of their seven-month project on the impact of Artificial Intelligence (AI) on the exhibition industry. These emerging leaders engaged with industry veterans to gather insights, which they will present at the UFI Global Congress in November.
UFI NGL 2024
Looking Ahead
The UFI European Conference 2024 facilitated significant discussions on industry trends and provided ample networking and strategic planning opportunities. The next major event is the “UFI European Events Week,” hosted in Thessaloniki, Greece, from June 4-6, 2025. With its rich history and vibrant culture, Thessaloniki will provide an inspiring backdrop for these critical discussions and activities.
For more details about the UFI European Conference 2024 and upcoming events, contact us at events(at)ufi.org