UFI European Conference 2019

The UFI European Conference is a must-attend event for exhibition industry professionals who work internationally.

Around 300 participants from more than 30 countries attended UFI’s events in Birmingham, UK, held at The NEC. A mix of speakers from inside and outside the business events industry covered this year’s European Conference theme of “The Organisers’ Future: Challenging Business Models”. In addition to the conference, two UFI Forums also took place.

“Sessions and conversations among our industry’s leaders from Europe and around this week have clearly shown that organisers are evolving and expanding both their strategies as well as their geographical presences, entering into new markets and business areas. As the global association of the exhibition industry, UFI is always working on sharing trends and developments. Holding our European Conference in the UK in Birmingham this year also allowed the UFI community to get ‘up to speed’ on political developments around Brexit and the upcoming European elections”, says UFI Managing Director/CEO Kai Hattendorf.