UFI Unveils New Logo for a New Era
We are thrilled to announce our refreshed brand identity and logo to mark the beginning of our centennial year. The rollout of this new look reflects our organisation’s evolution and expanding role in the global exhibition landscape.
A Legacy Reimagined
Founded in 1925, UFI initially operated without a specific logo. It wasn’t until 1947, post-World War II that UFI adopted its first visual symbol—depicting Hermes, the Greek deity of trade and the messenger of the gods, adorned with a winged helmet. This imagery resonated with UFI’s foundational role as a facilitator of trade and communication within the exhibition industry.
The logo underwent a significant transformation in 2003 when UFI expanded its reach globally and rebranded itself as “UFI, The Global Association of the Exhibition Industry.” This repositioning was marked by a new, abstract depiction of Hermes’ head, aligning with its expanded global stature. The new logo steers UFI’s visual identity towards a more modern and dynamic future.
The new design of the logo centres around the wing of Hermes’ helmet, streamlined into four distinct strands of feathers. Each strand represents one of the four pillars of UFI’s mission: Events, Research, Education, and Advocacy. This symbolism is deeply entrenched in UFI’s commitment to fostering growth and innovation within the industry.
Download the UFI New Logo Now
New Era, New Colours
We are excited to share this new chapter with our global community and are eager to hear your thoughts on UFI’s brand refresh. Your feedback is invaluable as we continue to evolve alongside the exhibition industry we proudly represent. If you have any questions or would like further information, please don’t hesitate to reach out to us at media@ufi.org.
Thank you for being a vital part of UFI’s journey.