Objectives and Members

The main objectives of the UFI Regional Chapters include the discussion of specific issues and areas of interest to the region, encourage cooperation between members within the region and help promote UFI membership and the UFI brand, and UFI’s different services and programmes.

Dealing with specific interests at regional level provides an excellent opportunity to raise awareness and share best practices, whilst increasing professionalism, hence helping to raise the overall standard of the exhibition industry.

Chapter Chair

Rita Chu

Adsale Exhibition Services
Hong Kong S.A.R.
1st Vice Chair

Diane Chen

Shenyang New World EXPO
Shenyang, China
Vice Chair

Jaewon Lyu

KINTEX
Seoul, South Korea
Vice Chair

Matt Pearce

Talk2 Media & Events Pty Ltd,
Melbourne, Australia
UFI Regional Director Asia-Pacific

Mark Cochrane

UFI
mark(at)ufi.org