The main objectives of the UFI Regional Chapters include the discussion of specific issues and areas of interest to the region, encourage cooperation between members within the region and help promote UFI membership and the UFI brand, and UFI’s different services and programmes.
Dealing with specific interests at regional level provides an excellent opportunity to raise awareness and share best practices, whilst increasing professionalism, hence helping to raise the overall standard of the exhibition industry.

Chapter Chair
Rita Chu
Adsale Exhibition Services
Hong Kong S.A.R.

1st Vice Chair
Diane Chen
Shenyang New World EXPO
Shenyang, China

Vice Chair
Jaewon Lyu
KINTEX
Seoul, South Korea

Vice Chair
Matt Pearce
Talk2 Media & Events Pty Ltd,
Melbourne, Australia

UFI Regional Director Asia-Pacific
Mark Cochrane
UFI
mark(at)ufi.org