Dubai, a global hub for business and leisure tourism, had successfully restarted its MICE industry with the first physical pilot business event after lockdown, Ai Everything, taking place on July 16th in Dubai World Trade Centre. In parallel, Dubai Tourism has announced the official guidelines for the resumption of events in the emirate, paving the way for other cities in the region to follow suit. This session will look into the best practices Dubai has taken and the outlook of the events and tourism industry in the near to mid future.
This session will look into the best practices Dubai has taken and the outlook of the events and tourism industry in the near to mid future. Key discussion points revolve around:
- How the announced guidelines will support the restart of exhibitions and events in Dubai?
- DWTC experience and lessons learnt in hosting their first physical event in line with the new guidelines
- How event organizers are coping with the new guidelines to maintain their stakeholders’ confidence to return and their satisfaction once they are back?
- How does the future look like for the business and leisure tourism industry in Dubai?
