Digital Impact & Exponential Change

The use of Smart Technologies such as the impact of Artificial Intelligence, Virtual Reality and other emerging mainstream technologies that are already in use in the exhibition environment – how do we see the impact on the region and what lessons can be learnt by way of its introduction should it be necessary? Our speaker shares what the next waves of digital development are and what lies ahead in terms of how we have to adapt our exhibitions to be in line with the expected change in our customer expectations and behaviours.