Special Industry Topics

The exhibition industry is undergoing dynamic shifts in response to evolving global trends. We are committed to understanding these changes deeply and preparing for the future effectively. As organizers of events and exhibitions, we create memorable experiences across various spectacles, including shows, concerts, and festivals. Additionally, we facilitate events where businesses thrive, evolve, and foster valuable connections. Our expertise encompasses exhibition halls, stand construction, multimedia, and logistics. We aim to be an integral part of the professional environment embraced by the new generation of decision-makers.

Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. For the 3rd survey, around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.

This document discusses: key industry-wide narratives, the Gen-Z perspective on talent and suggests a series of adaptable story elements for an organisation to develop their own unique Employee Value Propositions (EVPs).

This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.

Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.

The report is produced jointly by AIPC, the International Association of Convention Centres, ICCA, the International Congress and Convention Association, and UFI, the Global Association of the Exhibition Industry, three main global trade bodies representing and serving the business events industry.

Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organizers and venues. It also identifies areas for improvement with regard to collaboration. More than 200 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.

The exhibition industry business model centres on our ability to facilitate customer interactions by gathering the right data, in terms of connections and information, and delivering it to the right customers, at the right time. This paper is a a cross-industry collaboration sharing the organiser's perspective on data ownership.

The COVID-19 pandemic has sparked new challenges for the global business events sector. The Singapore Tourism Board, in partnership with the Professional Convention Management Association (PCMA) and UFI (Global Association of the Exhibition Industry), presents a white paper that outlines how the sector can reimagine its offerings and better future-proof itself through innovation.

Sobre la base del "Marco global de recomendaciones a nivel global para la reapertura de ferias y eventos B2B tras la emergencia del COVID-19" publicado el 5 de mayo de 2020, esta guía conjunta AIPC - ICCA - UFI tiene como objetivo ser otro recurso para la industria de ferias con las mejores prácticas de los miembros que la componen. Esta guía también incluye buenas prácticas seleccionadas de otras industrias y organizaciones.

Driven by their Joint Safety & Security Task Force, the three associations have been engaged in assisting their members, and the industry at large, since the beginning of the COVID-19 crisis, and the third edition of this key resource is just the latest example of this continuous support.

This G3 guidance from UFI, AIPC, and ICCA shares standards and best practices for convention and exhibition centres that are setting up and operating vaccination centres in the context of the COVID-19 pandemic.

Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. More than 200 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.

This report addresses the issue of waste in the Exhibitions Industry. It derives from several UFI actions, including the set-up of dedicated regional task forces around the world and the selection of best practices. Compiled by Greenview, Member of the UFI Sustainable Development Working Group, the report also includes a detailed insight into the European Union legislation aspects related to Waste Management, prepared by the European Exhibition Industry Alliance.

Building on the UFI’s “Global framework for reopening exhibitions and B2B trade events post the emergence from COVID-19” released on 5 May 2020, this joint AIPC – ICCA – UFI guidance aims to be another resource for the exhibition industry, combining as much emerging good practice among membership as possible. This guidance includes select good practice from other industries and organizations as well.

This AIPC and UFI guidance aims to help convention and exhibition centres prepare for and perform in an exceptional role they were not designed for but are increasingly being asked or forced to perform: as temporary emergency facilities. The immediate worldwide concern and context for this guidance is the COVID-19 pandemic.

A resource for venues addressing the challenges related to COVID-19. The guide focusses on updated health & safety policies, plans, and procedures. It includes both strategic and practical guidance in form of advice, suggestions, and best practice examples

This report highlights the vital role matchmaking plays in making those all-important human connections. The result of twelve months of in-depth discussion and research, this report includes the findings of the UFI Matchmaking Survey 2019 and the views of industry voices. It covers both industry challenges and the various approaches used.

This research provides insights into the perception of women's skills in the workplace, their potential for advancement within the industry and the different female career drivers.

A report was generated based on the results of this survey initiated and complied by the UFI Digital Innovation Committee.

Core competencies in a competitive environment - A survey compiled of the answers from 75 people in 32 countries on core competencies in the exhibition industry.