NextGenConnect: Marketing strategies to engage the Next Generations in exhibitions
The theme of the 2025 award is “NextGenConnect – Marketing strategies to engage the Next Generations in exhibitions” with the objective of celebrating outstanding marketing strategies that effectively attract, engage, and inspire Millennials, Gen Z and now Gen Alpha audiences to participate in the exhibition and trade fair industry and demonstrate impactful marketing techniques that will ensure exhibitions remain essential and appealing for next generations.
This award seeks to uncover innovative and strategic approaches that bridge generational gaps in the exhibition industry, ensuring exhibitions remain relevant to business commerce and as a marketing tool for lead generation, while also being exciting and influential in the eyes of young professionals. Submissions may showcase new exhibition formats tailored to younger audiences, demonstrate how campaigns effectively incorporate diversity and inclusivity, highlight creative promotional activities that resonate with Millennial, Gen Z, and Gen Alpha values, or present activations designed to increase participation and engagement from both exhibitors and visitors.
The application is open to all companies from the exhibition industry (organisers, venues, service providers, associations), whether they are UFI members or not.
Deadline for application is 19 March 2025 and details about the process can be found here:
