Winner:
The Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA), Taiwan
The aim of the UFI Industry Partners Award is to strengthen the success of the exhibition industry by demonstrating outstanding developments that are accessible to all UFI members, while honouring those who have successfully implemented creative and result-oriented initiatives.
The UFI Industry Partner Award honours the best new developments and initiatives by exhibition industry partners in relation to services that enhance and support the exhibition industry. These solutions should benefit daily operations, whilst demonstrating outstanding robustness and cost efficiency. The award recognises companies that have provided extraordinary products or technologies, management or production processes, and services or solutions, to the trade fairs and exhibition supply chain.
The topic for this year’s award was “Celebrating outstanding service solutions”.
This year’s winner is The Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA), Taiwan for their Expo-Tech Program.
The jury also recognised two other finalists:
- Tembo Impact (UK) for the quality of their marketing services,
- Momentus Technologies (USA and Germany) for their “Worldwide Innovation Lab” project.
Cynthia Kiang, Director General of the Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA), Taiwan said, “On behalf of the competent authority of the MICE industry in Taiwan, the Bureau of Foreign Trade (BOFT) is very grateful to the UFI for its recognition of Taiwan’s EXPO-TECH project. The BOFT has collaborated with partners in the MICE ecosystem on applying innovative technologies, such as AI and IoT, to promote the integration of interactive services for hybrid exhibitions, thereby leveraging advanced MICE data analytics to usher in a new era of digital exhibitions. Despite the challenges posed by the pandemic, the BOFT has assisted the industry in carrying out digital transformation and holding green exhibitions. The Bureau commits to showcasing the resilience and innovations of Taiwan’s MICE industry. As a key member of the international economic and trading system, Taiwan will continue collaborating with its MICE partners around the world to create new values and business models in order to promote the development of the global MICE industry.”
Sebastian Witt, Vice-Chair of UFI Industry Partners Working Group added: “The UFI Industry Partners Working Group and its members commit to fostering innovation in all aspects of our activities and services served. We are happy to say that we had an exceptional group of finalists in the awards this year, each providing unique value to the industry. On behalf of the jury and the entire Working Group, I want to congratulate the Bureau of Foreign Trade for winning this year’s Award. With their “Online Merge Offline” initiative they have demonstrated how to integrate online and offline engagements, and how to effectively enhance the efficiency and value of exhibitions.”
The winning team is invited to present their winning project at the UFI Global Congress this November.
