The UFI Sustainable Development Award 2019 was designed to recognise companies that have implemented an innovative communications approach that has successfully engaged the target audience and led to tangible, provable changes in behaviour or outcomes.
The jury selected the HML (*) “Think Before Plastic” campaign as the winning entry because of its innovative and comprehensive approach to what is a very pressing topic, as well as its productive engagement with exhibitors, its reach to different audiences, and its quantified reach and impact metrics. The jury also commended the two other finalists for their strong entries: INFORMA (USA) for its “2018 Greenbuild International Conference & Expo” initiative and UNIMEV (France), for their “Cleo – event performance calculator”.
Seven additional entries were also selected during the first round of the competition as examples for best practices: CTICC (South Africa), FREEMAN (USA), Impact0 (Mexico), IMTMA (India), INFORMA/NEW HOPE with support of the Climate Collaborative (USA), Kingsmen CMTI (Thailand) and RAI Amsterdam (The Netherlands).
For more information, please contact Christian Druart at chris@ufi.org.
(*) HML is the professional private management and operating company responsible for providing day-to-day management for the Hong Kong Convention and Exhibition Centre (HKCEC).
