This report provides more than 40 case studies from around the world on various aspects of marketing around exhibitions. It serves as both a timeline of hot topics and a yardstick in the field of marketing.
The exhibition industry is undergoing dynamic shifts in response to evolving global trends. We are committed to understanding these changes deeply and preparing for the future effectively. As organizers of events and exhibitions, we create memorable experiences across various spectacles, including shows, concerts, and festivals. Additionally, we facilitate events where businesses thrive, evolve, and foster valuable connections. Our expertise encompasses exhibition halls, stand construction, multimedia, and logistics. We aim to be an integral part of the professional environment embraced by the new generation of decision-makers.
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Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. For the 3rd survey, around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.
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This document discusses: key industry-wide narratives, the Gen-Z perspective on talent and suggests a series of adaptable story elements for an organisation to develop their own unique Employee Value Propositions (EVPs).
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