The 2025 UFI HR Award

Optimising Workload for Sustainable Performance

The theme of the 2025 award is “Optimising Workload for Sustainable Performance”, with the objective of celebrating initiatives that implement innovative solutions to balance workload, improve resource allocation, and create environments where employees thrive while maintaining high performance.

This award seeks to recognise outstanding initiatives in workload optimisation that demonstrate innovative approaches to enhancing sustainable performance. It aims to highlight practices that empower employees, improve team dynamics, and contribute to a resilient and adaptive workforce.

The application is open to all companies from the exhibition industry (organisers, venues, service providers, associations), whether they are UFI members or not.

Deadline for application is 19 March 2025, and details about the process can be found here:

UFI HR Award

Digital Innovation Award

To reward, the best exhibition industry initiatives connected to Digital and Innovation as they are related to the current competition theme.

Find out more

Marketing Award

The UFI Marketing Award is given to the best initiatives undertaken by exhibition professionals which utilizes personalized marketing to achieve their marketing goals.

Find out more