The 2024 UFI Marketing Award: Winner and Finalists
The topic for the 2024 Award was “Data-driven revenue: The secret ingredient for Venues and Event Organisers” with the objective of recognising and celebrating the organisations that use data in innovative and effective ways to drive revenue for their exhibitions and venues.
RX Germany leveraged data from the FIBO exhibition to develop a targeted marketing strategy and successfully monetise the information. Impressed by their approach, the jury awarded RX Germany the UFI Marketing Award.
The jury also recognised two finalists for the quality of their submission: Informa Markets & IIRIS’s MQL Dashboard and TAITRA (Taiwan External Trade Development Council) with the Secret Ingredient of their COMPUTEX 2023 show.
The aim of the UFI Marketing Award is to strengthen the success of the exhibition industry by demonstrating outstanding developments that are accessible to all UFI members, while honouring those who have successfully implemented creative and result oriented initiatives.
