Since 2001, the
UFI Marketing Committee organizes the "UFI Marketing Award", whose main purpose is to reward the best marketing initiatives undertaken by exhibition professionals.
Since 2006 this competition is open to UFI members and non-members alike.
The Seventh UFI Marketing Trophy is awarded to
Reed Midem.
The announcement was made during the UFI Seminar in Europe in Bilbao,
Spain. Jane Garton, Press Manager for Reed Midem, accepted the UFI
trophy from UFI Managing Director, Vincent Gérard.
Finalists for the 2007 competition were:
Ahoy, Rotterdam - Euroindex, Kiev - Reed Midem, Paris - ITU Telecom, Geneva - Fiera Milano Tech, Milano.
Reed Midem Press Manager Jane Garton, received UFI's 2007 Marketing Award
from Vincent Gérard, UFI Managing Director.