IFEMA Madrid wins 2011 UFI ICT Award
The theme of the UFI Social Media Focus Meeting and the 2011 ICT Award theme, was “best practices of social media within the exhibition industry.” Finalists IFEMA (Spain), Poznan International Fair – Cavaliada (Poland) and Reed Exhibitions – Reed POP (USA) pitched their programmes to a critical jury of Social Media Focus Meeting participants from 17 countries and placing first, second and third respectively. Pelayo Santos, Project Manager of IFEMA’s winning entry, enthusiastically acknowledged their win saying, “UFI recognition of our work is a great motivator!”
Left to right: María Martínez (IFEMA), Pelayo Santos (IFEMA),
Werner Krabec (Chair of UFI’s ICT Committee/Messe Düsseldorf GmbH).
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