UFI Online Course - NEW and revised Edition 2010
"The Role Of Exhibitions In The Marketing Mix"
We are proud to present you the new version of the UFI online course. Below you find the 2nd edition of a completely reworked course on the "The Role of Exhibitions in the Marketing Mix."
This updated version is based on the first online course produced in 2005. The contents are fundamentally extended and the used figures are updated. A special focus is put on an integrated marketing approach and the future value of trade fairs and exhibitions in overall marketing strategies.
The course lasts about 16 hours. It can be used free of charge. Included in the programme are PowerPoint presentations, PDF versions for text reproduction, case studies and even exam questions.
Please feel free to distribute this course to university teachers or other colleagues involved into exhibition-related training or education. The course material can serve as a toolbox and can be customized to the needs of your specific target group. It is also ideal for industry colleagues who would like to get some more information on the history and development of our industry, sales approaches, marketing strategies and many things more.
In case you have any questions please contact Dr. Rowena Arzt at the UFI headquarters at rowena(at)ufi.org
In order to ensure that exhibitions continue to be recognised and appreciated for their true value in the marketing mix, UFI has worked closely with the University of Cooperative Education, Ravensburg, Germany, to develop a focussed eight-hour curriculum for use by professors in introductory level university courses.
By making this course available, it is UFI's intention to provide university professors with a free, off-the-shelf tool for their adaptation within their academic programmes. The programme is designed to introduce students in marketing, communications, b2b, PR and businessadministration classes to the unique role of exhibitions throughout history in the promotion of business relations, products and services.
Composed of a complete education course package, the eight-hour programme is available to all for downloading on this website – AT NO COST. Included in the programme are powerpoint presentations, PDF versions for text reproduction, case studies and even exam questions.
Through this course, it is UFI’s intention to position the exhibition sector at the head of the marcom medley of available media vehicles - and to do this with students who have a targeted interested in exhibition related subjects.
We hope that you will find this academic material useful and make it available to your students on a regular basis.
Should you have any questions or comments, please contact us at: email@example.com